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Chanel 12 Paradoxe Watch Info
To Update Its Revolutionary J12 Luxury Watch, Chanel Embraces a
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At the dawn of its 20th anniversary, the J12 watch has transformed and metamorphosed without losing its very essence. Naturally. This is not a new J12 watch, it’s The J12. Of today and tomorrow, and yet of yesterday too. An icon does not change, it adapts to the passing of time by capturing and sculpting it, by enhancing and understanding it. The J12 watch is born out of desire. When Jacques Helleu, artistic director of the House, decided to create a watch, he designed it for himself. While drafting his first pencil lines he imagined it as timeless, sporty and all black. His inspiration came from the two worlds he loved most: automobiles and sailing. He greatly admired the chassis lines of racing cars and, above all, the regal silhouettes of the America’s Cup racing class, the J12. The watch would take this as its name. In the year 2000, the J12 revolutionized the world of watchmaking. In black ceramic, it was crowned the first watch icon of the 21st century. At first black in 2000, then white in 2003, it is unalterable and almost as eternal as a diamond. It constantly renews the allure of a woman’s wrist, forever.
La Cote des Montres: CHANEL: The J12 watch changes everything