Description

Chanel is one of the world’s most coveted luxury bag brands. The French design house has a storied history and many of its bags are rooted in Chanel’s classic DNA. In fact, until a few years ago…

Chanel 19 (goatskin) or Chanel Gabrielle

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The idea of a “Holy Grail” bag is one that has intrigued tPFers since the very inception of the PurseForum. Oftentimes it’s the shallow obsession that we so strongly encourage here – either about that…

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Chanel’s Fall 2014 show, set in an ultra-luxury supermarket constructed inside the Grand Palais in Paris, was perhaps the biggest spectacle ever for a brand that loves a spectacle.

Chanel's Supermarket-Themed Fall 2014 Bags, in Stores Now, Look

Chanel bag black hi-res stock photography and images - Alamy

Bottega Veneta is a connoisseur brand whose rich legacy embodies luxury through craftsmanship and superior quality independent of logos or branding. But with the wildly successful first three years of Daniel Lee’s tenure, Bottega saw a spike in the hype and subsequent decrease in the discretion that has defined it for over half a century. The brand began its retreat from the fanfare by expunging all social media, a move intended to get back to its core values of elusiveness and exclusivity. Our strategy seeks to continue restoring Bottega’s core principles while increasing brand equity and awareness. It also positions Bottega in its rightful place as a connoisseur brand by moving it away from the near meta-luxury status to which it has been nearing in recent years.

Bottega Veneta - Brand Building & Strategy Project by Ziyi Wang

Authentic Chanel Medium Flap Black Caviar Series 12, Luxury, Bags