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Whether or not you’re inclined to wear it, men’s makeup from the likes of Tom Ford and Chanel looks like it’s here to stay.

It’s the next step after interest grew in skincare and fashion.

The rise of men's cosmetics and brands making their mark - NRF

Men's make-up market is booming in Asia

Former baseball player Alex Rodriguez’s new concealer, the “Blur Stick,” is depicted as a simple, unremarkable part of his daily routine. And for a growing number of men like ARod, makeup is just that.

Alex Rodriguez's beauty line says a lot about the rise of men's makeup

Now that Chanel, Tom Ford and Marc Jacobs have unveiled beauty collections specifically for the male customer, make-up designed for men is no longer niche

The Men's Make-Up Brands And Influencers Set To Go Viral In 2019, British Vogue

How Milk Makeup got its products on the faces of American men

10 Men Who ROCK The Beauty Industry

Let's Hear It For The Boys: The Rise Of The Male Makeup Artist

Why nobody's buying your makeup line geared towards men

Makeup Brands For Men That Are Changing The Game - GLOSSYBOX Beauty Unboxed

The pressure on men to look young and fit is more intense than ever–and it’s getting worse. Here, what the high flyers are doing to impress.

Why Men Are Turning to Cosmetic Procedures to Impress in the Boardroom – Robb Report

Many beauty brands share the ambition of appealing to guys. Their tactics differ drastically.

How To Market Makeup To Men - by Jason Rogers - The Mandate

Maybe he's born with it: Makeup companies choose male models

Men & Makeup: The Changing Face of Chinese Beauty

Follow my men's natural makeup tutorial for a quick and easy makeup look for men. Natural makeup for men can be achieved with just a few products. Natural me

Men's Natural Makeup Easy How To